for impact, and for contentment.”
For three decades, Heidi Connal has lived at the nexus of business growth and human potential. As a senior leader at Salesforce, Bank ofAmerica, American Express, PwC, and the United Nations, she built global teams that thrived through hyper-growth, M&A, and rapid digital transformation.While driving performance at scale, Heidi discovered that her greatest impact came not just from strategic execution, but from empowering others to lead with clarity, confidence, and authenticity. That realization sparked a deeper calling: to help other leaders rise to their potential through coaching.
Today, Heidi partners with C-suite and senior executives navigating complexity, growth, and change. Her coaching is a rare blend of soulful connection and strategic precision grounded in emotional intelligence, neuroscience, and systems thinking. Known as a “trusted truth-teller,” she listens deeply, challenges compassionately, and translates insight into action.Her clients, spanning 20+ industries, include executives at Salesforce, Rivian, LinkedIn, Roblox, Genentech, Wells Fargo, TIAA, the U.S. Navy, and more.
Her coaching goes beyond tools and models - it’s a transformational partnership of growth. Clients emerge with sharper perception, stronger presence, and the courage to lead with both rigor and heart. Whether she’s guiding a CEO through scaling challenges or helping a rising executive refine their influence,Heidi’s approach creates lasting change.
For leaders ready to stretch into their next evolution, Heidi is the kind of coach who gets them there with insight, empathy, and an unwavering belief in what’s possible.
Educational Background
Heidi holds an MBA from NYU’s Stern School of Business and a B.S. in Commerce from the University of Virginia. She is a Berkeley-certifiedExecutive Coach, a Professional Certified Coach with the International CoachingFederation, a National Board–Certified Health & Wellness Coach, and is credentialed in a suite of 360-degree, personality, and team assessments (Hogan, CCL, EQ-i, ISI, W5BP, and more). Her curiosity extends well beyond the boardroom: Heidi is also a PADI Open Water Scuba Instructor who has explored all seven continents, proof of her belief that bold leaders grow by venturing beyond the familiar.
