For three decades, Heidi Connal has lived at the nexus of business growth and human potential. As a senior leader at Salesforce, Bank ofAmerica, American Express, PwC, and the United Nations, she built global teams that thrived through hyper-growth, M&A, and rapid digital transformation.While driving performance at scale, Heidi discovered that her greatest impact came not just from strategic execution, but from empowering others to lead with clarity, confidence, and authenticity. That realization sparked a deeper calling: to help other leaders rise to their potential through coaching.

Today, Heidi partners with C-suite and senior executives navigating complexity, growth, and change. Her coaching is a rare blend of soulful connection and strategic precision grounded in emotional intelligence, neuroscience, and systems thinking. Known as a “trusted truth-teller,” she listens deeply, challenges compassionately, and translates insight into action.Her clients, spanning 20+ industries, include executives at Salesforce, Rivian, LinkedIn, Roblox, Genentech, Wells Fargo, TIAA, the U.S. Navy, and more.

Her coaching goes beyond tools and models - it’s a transformational partnership of growth. Clients emerge with sharper perception, stronger presence, and the courage to lead with both rigor and heart. Whether she’s guiding a CEO through scaling challenges or helping a rising executive refine their influence,Heidi’s approach creates lasting change.

For leaders ready to stretch into their next evolution, Heidi is the kind of coach who gets them there with insight, empathy, and an unwavering belief in what’s possible.

Educational Background
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Heidi holds an MBA from NYU’s Stern School of Business and a B.S. in Commerce from the University of Virginia. She is a Berkeley-certifiedExecutive Coach, a Professional Certified Coach with the International CoachingFederation, a National Board–Certified Health & Wellness Coach, and is credentialed in a suite of 360-degree, personality, and team assessments (Hogan, CCL, EQ-i, ISI, W5BP, and more). Her curiosity extends well beyond the boardroom: Heidi is also a PADI Open Water Scuba Instructor who has explored all seven continents, proof of her belief that bold leaders grow by venturing beyond the familiar.

Testimonials
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Thoughtful Development: "Heidi was an amazing coach and partner along my transformation journey. She helped to dissect my styles, strengths, and development opportunities. She didn't only focus on gaps but helped me to think through plans and responses that would be meaningful, personal, and doable for me. So rather than focusing on generic improvement plans, she and I worked on plans that are personal to ensure they're executable."
- Chief Revenue Officer, Conversica

Strategic Roadmapping: "Heidi is an incredible coach. She instantly put me at ease by bringing clear structure to the conversations. She could help distill down the key challenges I was facing and then lay out a roadmap to work on those together. Throughout our time working together, she amazed me with her thoughtful insights into different situations and opportunities to help tackle them. I would recommend Heidi to anyone looking to improve their leadership and the consequential dynamic within their team."
- SVP Engineering, Rivian

Personal Transformation: "Working with Heidi has positively changed my life. With her coaching, I've tackled a handful of development areas and grown significantly as a leader and person. I've gained skills and confidence that improved my effectiveness and happiness at work and in life. Heidi has a fantastic coaching style and demeanor - friendly, energetic, wise, patient, and inquisitive. Thank you, Heidi - you're amazing!"
- Vice President, Salesforce

Pragmatic Insight: "Heidi is an incredible executive coach. She employs and effectively manages a clearly defined, data-driven process to identify areas to support your professional growth. Above and beyond all of that, she is warm, thoughtful, intuitive, strategic and pragmatic in her style and approach. Simply put, she brings out the best in people - and makes them more effective as leaders."
- SVP, Firsthand